Monday, July 13, 2009

Reloaded


Warner Bros. Pictures International exploded through box-office records around the world when the international rollout of The Matrix Reloaded resulted in a $113.2 million weekend for that division of the Studio, making the movie the first ever in the industry to break the $100 million mark internationally in one weekend. The announcement was made today by Veronika Kwan-Rubinek, President of Distribution, and Sue Kroll, President of Marketing for Warner Bros. Pictures International.

Total overseas receipts for The Matrix Reloaded have now reached $154 million. Forty-nine countries opened this weekend and 13 other countries were in their second weekend of release, for a total of 62 countries currently showing the picture on 8,924 prints. Japan, expected to be the biggest international market for The Matrix Reloaded, does not open until June 7.

This weekend, the UK grossed GBP 12.1m ($19.8m) from 919 prints, marking the territory's fourth-biggest opening of all time, behind Harry Potter and the Chamber of Secrets, Harry Potter and the Sorcerer's Stone and Lord of the Rings: The Two Towers. This represents a particularly outstanding result considering the 15 rating, which prohibits anyone under the age of 15 from entering the theater, with or without adult accompaniment. "Reloaded" is the UK's biggest "15" rated movie of all time.

In Germany, where the film received a "16" rating, the gross of EUR 12.1m ($14.1m) from 1,124 prints also marks a record-breaking result as the industry's sixth-highest in that territory, and the only film among all top 10 openers to have a rating restriction as high as 16.

Spain, with EUR 6.0m ($7.0m) from 528 prints, is the second-highest opening of all time there, trailing only "The Two Towers," which had a five-day opening weekend.

Italy grossed EUR 5.8m ($6.7m) from 723 prints for its biggest opening day of all time, its biggest May opening and sixth-highest opening weekend ever.

Scandinavia tallied a $6.4m opening, which gave Sweden and Norway their third-biggest opening weekends, and Denmark and Finland their fifth-biggest opening weekends.

Korea grossed Won 7.5b ($5.9m) from 230 prints, which is that country's biggest opening weekend ever. Records were also set for Korea's biggest sneak grosses, as well as individual Friday, Saturday and Sunday grosses.

Mexico marked its all-time second-highest opening weekend with Ps 50.8m ($4.9m) from 530 prints.

Russia tallied a Rbls 102.5m ($3.3m) opening weekend from 157 prints, which represents the country's biggest opening weekend in history.

Brazil grossed L/C 7.9m ($2.8m) from 390 prints, which represents the fourth-highest opening weekend in U.S. dollars. However, currency fluctuations in that country make accurate industry records difficult to ascertain.

Additional records for the biggest opening weekend ever were set in Israel, South Africa, Portugal, the German side of Switzerland, Argentina, Chile, Colombia, Puerto Rico, Venezuela, Bulgaria, Latvia, Romania, Slovakia and the Ukraine.

Second-weekend markets continued to hold well. France, which opened last weekend, dropped 24% with weekend grosses of EUR 7.6m ($8.8m), and Australia grossed A$6m ($3.9m) for its biggest second weekend Saturday ever. Belgium dropped 27%, Holland dropped 23% and New Zealand dropped 34%.

"We are extremely pleased to see that the responses have been so positive that not even the film's restrictive rating in various markets has kept it from breaking records. A 15 or 16 rating in the UK and Germany, respectively, means that children under this age cannot attend the movie even if accompanied by an adult," said Veronika Kwan-Rubinek. "To be in release in 61 markets within two weeks of the United States is an enormous challenge in terms of logistics, but we are thrilled that we were able to successfully manage it, thereby capitalizing on the exceptional international anticipation for this film."

"We could not be more pleased with the reception that 'The Matrix Reloaded' is getting around the world," enthused Sue Kroll. "As we've traveled through Europe and Japan on our launch campaign, we've experienced a tremendous reception for the movie, from Cannes through London and now Tokyo. There is a great sense of event about the arrival of this long-anticipated picture that has translated to both critical and popular reception in country after country."


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